The Pitch
Tap. Pay. Eat fresh.
VeggieCash is no-fee tap-to-pay rails for New York’s street vendors, bodegas, and produce carts — the micro-merchants who feed the city.
The Explainer
7 minutes of VeggieCash joy!
A short walkthrough of the merchant experience, the tap-to-pay flow, and the civic partnership powering it all.
The Deck
The full story. In PDF.
Market, model, roadmap, and the LinkNYC partnership — everything in one PDF.
The Model
Ads pay the rails.
Merchants keep every dollar.
Through our partnership with LinkNYC, VeggieCash is underwritten by ad inventory on the city’s public kiosk network. The vendor pays nothing. The shopper pays nothing extra. The network sustains itself.
Get Involved
Let’s build
together.
Sponsor a street vendor by advertising with us. Partner with us to increase fresh food adoption throughout NYC. Advocate for us to upgrade SNAP to accept this new form of payment. Let’s apply VeggieCash to the Community Kitchen models across the City.
A startup idea by Ideam0n
c/o Silicon Harlem
2785 Frederick Douglass Blvd
New York, NY 10039